CVS ExtraCare Savings and Rewards

Totally redesigned the Savings and Rewards section of the site so it could handle more oers and scale to tablet and phone form factors. Starting with the dashboard, I set out to maximize the visibility of the program with a redesigned interactive dynamic tile component. The tile pulls in custom coupons specific to each end user. Once the dashboard was taken care of, it was time to redesign the coupon landing page with the goal of making it easier for the end user to distinguish oers that were available, sent to card, printed and about to expire. We also had to make each oer type was clear, ExtraBucks and ExtraSavings. The last phase was reworking the My Summary section to call out quarterly saving, loyalty programs and redeemed oers.